March 6, 2006 – Glendale, CA – Southern California real estate veteran Stella Owen announced the launch of GlendaleFineProperties.com. This state-of-the-art, comprehensive website is the leading source for buying and selling fine properties and estates in Glendale and the surrounding areas. Buyers looking for homes will find everything they need to quickly and easily search for a home with no annoying advertising or required passwords. Sellers will find very unique and effective sales and marketing tools that can be used to market their property, including 360 tours, downloadable property brochures and prominent placement on the easy to remember GlendaleFineProperties.com website.

"My new brand image and marketing message are reflected in this easy to use, comprehensive online resource. The warm inviting style of the site combined with unique and effective real estate tools, timely reports and valuable information are a winning combination", says Stella Owen of Century 21 Crest. "I partnered with the real estate marketing firm California Fine Properties, and together we developed an exciting and effective new brand image for me and valuable new resources for people looking to buy or sell properties in Glendale and the surrounding areas."

"Working with Stella on her new brand image, strategic marketing initiatives and outstanding website was a labor of love", says Christina Frueh, Founder of California Fine Properties. "Our main goal was to capture Stella’s unique qualities in her new brand image. Her new image reflects her many years of experience as a real estate broker, her positive can-do attitude, personalized service, warmth and professionalism. Stella’s new website, GlendaleFineProperties.com, is a great example of our company's fresh perspective on what was once before a very typical Realtor^® website. Seeing what a dramatic difference we can make in how real estate professionals market themselves more effectively was the catalyst for the inception of California Fine Properties, the real estate marketing division of Impact factory, a full-service marketing firm."

About Stella Owen

For the past 28 years Stella Owen has served the San Fernando Valley as an honored member and top producer of the Century 21 Team. She is a dedicated real estate broker with a thorough knowledge of the real estate market and an unceasing desire to meet her clients' needs and objectives. Stella's personalized service, keen attention to detail and effective negotiation skills have led many clients to choose her as their Realtor® for life. Stella, and her outstanding team of real estate professionals, are available to assist homebuyers and sellers with all their real estate needs. For more information please visit GlendaleFineProperties.com, email: Stella@GlendaleFineProperties.com or call 818-489-6462.

About California Fine Properties

California Fine Properties^® is the real estate marketing division of Impact Factory^®, an award winning, full service marketing company. California Fine Properties was founded to transform real estate marketing to bring a new level of creativity and professionalism to the marketing of real estate professionals. We believe that the traditional ego-centric "face and name" marketing technique that nearly every real estate professional uses is out of touch with today's consumers. Our mission is to create effective, consumer-centric marketing and advertising tools that connect with today’s audiences, enabling agents to market themselves more effectively, attract the best listings and market those listings more effectively. Based on our many years of experience developing cutting edge marketing resources for small firms to major corporations such as HMS Host, Iwerks Entertainment and Jose Cuervo Intl., we utilize proven marketing, branding and advertising techniques that are revolutionizing the way that top real estate professionals market themselves.