September 4, 2010
Impact Factory Launches New Real Estate Marketing Service
March 6th, 2006
Marketing services firm, Impact Factory, announced today the launch of California Fine Properties, a service designed to help real estate agents market hard-to-sell properties.
The service leverages the power of the Internet through a combination of websites designed to rank high on search engine results of Google and Yahoo, and an array of marketing content such as podcasts and video tours.
They're also going to do some print advertising in places like salons and drycleaners.
An example of one of the websites they're creating is GlendaleFineProperties.com, the website of their first client, Stella Owen of Century 21 Crest.
Story from Real Estate and How
Interactive Rocking Real Estate
March 6th, 2006
With the gazillions in real estate commissions at stake here in the Golden State, it's no surprise a new company has sprung up to help real estate agents into the 21st century. Marketing firm Impact Factory has spun-off a unit, California Fine Properties, that will use video podcasting and market-specific Web sites, among other techniques, to help agents stand out.
This sentence in the press release cracks me up: "The traditional 'face and name' marketing technique that nearly every real estate agent uses is out of touch with today's consumer." I beg to differ. Technology doesn't take the place of faces and names and real people. It just helps those people keep in touch more effectively. The marketing firm also suggests agents brand iPods with their logos, and give them away to clients as closing gifts. Where was this company when we closed on our house?
